zondag 21 augustus 2011

Sustainable business for tomorrow's child

A very inspiring TED talk by Ray Anderson, CEO of an American carpet company who since 1995 started to climb Mount Sustainability of which he wants to reach the summit in 2020. Besides, by climbing this mountain he found out that this way he not only reduces the environmental impact of his product drastically, but it turns out to be even a better business model.
At the end of his talk, he brings a beautiful poem, written by Glenn Thomas, one of his employees. Here it is.

Tomorrow's Child

Without a name, an unseen face,
and knowing not your time and place.
Tomorrow's Child, though yet unborn,
I met you first last Tuesday morn.
A wise friend introduced us two.
And through his sobering point of view
I saw a day that you would see,
a day for you, but not for me.
Knowing you has changed my thinking.
For I never had an inkling
that perhaps the things I do
might someday, somehow threaten you.
Tomorrow's Child, my daughter, son,
I'm afraid I've just begun
to think of you and your good,
though always having known I should.
Begin, I will.
The way the cost of what I squander,
what is lost if ever I forget that you
will someday come and live here too.

Geen opmerkingen:

Een reactie posten